Client : YSL Beauty
Agency : SQUAD STUDIO
In addition to a campaign created for China, I had the opportunity to adapt the animation for screens in Times Square and at Macy’s.
The brief: to highlight the Libre EDP and L’Eau Nue fragrances in a single 15-second sequence.
The brief: to highlight the Libre EDP and L’Eau Nue fragrances in a single 15-second sequence.
With water as the central element, the idea was to create a “luxury aquarium” from which the bottles emerge, surrounded by orange blossoms, the signature ingredient of both fragrances. The flower then transforms into gold to embody the two worlds of the perfumes.
