Role : Art Director, 3D Artist
Agence : Squad Studio
A fake-out-of-home campaign created for the launch of YSL Beauty's new Skin Affair, in collaboration with the Sephora store at Westfield London. The concept plays on the campaign's visual codes (traffic lights and pedestrian crossings) to stage the products' journey straight to the shelf, where they're available for purchase.
Handled end-to-end: art direction, 3D production, and post-production.
