YSL Beauty × Libre L'Eau Nue | 3D Anamorphic Billboard Campaign China, 2025
In 2025, I had the opportunity to lead the creative direction and production of YSL Beauty's outdoor campaign for their fragrance Libre L'Eau Nue across China.
The concept draws the product and its key ingredients into an immersive aquatic universe, brought to life through 3D anamorphic illusion on five giant screens deployed across the country.
Each billboard was designed to blur the line between the physical and the digital, transforming urban spaces into sensory experiences that mirror the essence of the fragrance itself.
MASTER SCREEN (HANGZOU)
FLAT FINAL FILE
VIEWPORT RENDER
CHENGDU BILLBOARD
CHENGDU & NANJING STILL IMAGE
CREDITS
Client | YSL Beauty
Agency | SQUAD STUDIO
Agency | SQUAD STUDIO
Project Manager | Nicolas Fretelliere
Creative Director | Maxime Le Toquin
Art Direction | Paul Bertin
3D Artist | Paul Bertin
