Role : Art Director, 3D Artist
Agence : Squad Studio
The goal was to create a FOOH for the launch of YSL Beauty's new Lovenude lipstick. The creative challenge: playing with smoke textures, a key visual code of the product to enhance its matte finish. The concept centered on transforming an iconic Parisian landmark: at the touch of the lipstick, the building becomes enveloped in a thick, voluptuous swirl of smoke, revealing the product's full sensuality.
I had the opportunity to handle the entire project end-to-end from art direction to production and post-production.
HOUDINI SIMULATION SET UP :
