Role : Art Director, 3D Artist
Agence : Squad Studio
For the launch of YSL's new Black Opium fragrance, in collaboration with Sephora, I was commissioned to design a FOOH bringing to life the campaign's key visual codes: the pink Cadillac, the neon-lit American diner atmosphere, all driven by the "Unlock the Party" signature.
I had the opportunity to handle the entire project end-to-end from art direction to production and post-production.
16:9 Version for YSL RI Intenationnal Meeting
